How it started, and how it’s going. In 2018, we launched the Purpose Muslimah Series, the first-ever performance triathlon suit for active Muslim women at Ironman Malaysia Langkawi, after 6 months of product testing and development. Since then, the Muslimah range has expanded to include Muslimah cycling in 2019 and running in early 2020.
We take our product development seriously. Here you see new performance prototypes being tested by Singapore’s national triathletes.
It’s damn hard! These are the three words that encapsulate the year that was for me, and Purpose. However, to be clear, 2020 was not a negative year. On the contrary, Purpose grew, and so did I. Also in the context of all things that happened, we had it pretty easy than countless others.
I’m glad Purpose did better than we did last year. The team did a superb job. In a year of many roadblocks, we still proceed on with many milestones and achievements. The 2020 Purpose Year in Review is on The PURPOSE Magazine if you’re keen to see the list.Continue reading
This is a feature from nearly a year ago profiled both as personality and brand in Run Magazine Singapore.
Now 12 months on, I’m even more proud that we’ve further cemented our reputation as a brand from Singapore – the only one, that’s producing high-quality, race-winning and world-record-setting performance wear for triathlon, cycling and running.Continue reading
In startup world, a great product must be at the center of everything. Great ideas have spectacularly crashed in short timespan even after raising millions at seed.
While true founders need to pay themselves, never neglect those hired to bring the idea into a great product.
An idea cannot be transformative without starting with a great product.
Don’t just think of ideas, act on them. This too started as a test project.
Three months ago, I decided to stop using a disposable mask and switch to reusable ones. But I find those that are available, not suitable. I wanted a simple sleeker style, seamless with no sewing at the front of the face, and importantly, a mask that flatters the face of the wearer. A bonus if it can be used for training as well.
One thing led to another and the Purpose Technical Mask was born. Apart from the main mask itself which had to be machine moulded, the rest are constructed by hand. Finally assembled by hand in Singapore.
Less than 100 were made, so let’s consider this a limited edition product? And if this idea doesn’t work well enough to take to scale, the team and I would’ve learnt a lot from it.
It’s still a win, regardless.
So I’ve been thinking about creating and hosting my own podcast anchored around business and marketing among products and brands from Southeast Asia. Would love to know what you think.
Theme: On business and marketing
Focus: Startup brands and products from Southeast Asia
Format: 45-mins to 1-hour Q&As with brands and product founders talking about their journey and cracking the marketing code for their startups. Different products, different paths. How do you/they do it? Especially coming from Southeast Asia and trying to break into the global stage, with tougher competitions.
“Describe your philosophy of living”
My philosophy of living is letting go. There’s only so much we can control, there’s many others that require on other’s actions for happiness. Learn to accept other’s input and what they do, fulfillment follows.
You can have a good day and can still feel defeated at the end of it