Noor Aziz

FOUNDER,
PURPOSE PERFORMANCE WEAR

Took this from launch idea to launch in less than 3-months, going-to-market in 2017. Tripled revenue year-on-year thereafter. Bootstrapped and built a team of 1 from 2017 to 2018, to a team of nine in 2020.

I blog on marketing and creative leadership – https://noors.blog

PREVIOUSLY:

ABOUT ME:

A multi-faceted creative practitioner and strategist, I am a strong practitioner that great ideas are only as good as its execution. With a career that spans graphic design, brand strategy, creative leadership, business management, and digital transformation, I am now building my startup – PURPOSE, in the sportswear space. Having honed my skills over more than two decades, I’m best when I’m thinking or absorbing ideas, unearthing the great ones from the good, helping to improve on them and moving fast to bring the best idea to market.

SKILLSETS:

KEY DRIVERS:

New ideas intrigue me greatly, and I constantly find myself pushing to get them tested. Failure does not scare me, what drives me is learning from it. I love to help others develop their ideas and see their joy when their ideas succeed.

I enjoy teaching and guiding others on rejection and innovation. These are part of the process to getting somewhere great.

I love sports and am an avid triathlete. PURPOSE is founded based on all of what I love doing. My life goal is to set up a foundation – THE PURPOSE FOUNDATION, with the aim to develop achievements in triathlon by providing support and sponsorships for underprivileged sports high-achievers through school and training.

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