Talking about Purpose Magazine on The Future of Blogs for Businesses

Blogs for brands and businesses are something I’ve always advocated. Personally I run this site here, and another called Purpose Magazine, which was set up to be the media and content hub for Purpose.

Of course there’s social media, which brands must get on too (who isn’t?). However to really own the space, brands need to own their own content. Having a blog enables that.

Listen to me talk more about Purpose Magazine as I answer questions from the two hosts – Rauf and Khalid about the future of blogs for businesses.

50 and the settling in into a new normal

The new normal. At 50 I’m blessed that I’m alive and able to do what I love doing. I’m able to swim, bike, run (albeit with creaks on the joints here and there) and still enjoy it. I’m able to pursue, in Purpose what many want to do but didn’t get a chance to do. And lastly, in 5 decades I’ve experienced life coming from nothing; near poverty, living the lows, to the highs, through many life-changing moments and settling comfortably where I am today. I’ve learnt to not want much. What I’m doing now is I’m building on a dream that if successful, will create new moments for the next 25 years and I hope that these moments will impact others for the better. Thank you for all the birthday wishes 🙏🏼

Originally posted on Instagram:

An open letter to all my athlete and cyclist friends during COVID-19

I think some of you may be missing the point. The Singapore government announced stricter measures limiting movements and mandating office closures for one month starting next week.

Yet today, some of you are seeing this next few days before this ‘circuit breaker’ measures start as a reason to have a few more last hurrahs. A few more times for group riding, group running or group training.

I saw today and days before, groups of you cycling, running or training. Following that, you posted it proudly on your social media. Personally I don’t think it’s something we should be shouting about.

I read and listened, how some of you are looking at caveats, finding bylines where it states where and how you are still allowed to go out.

Do you think that the spread of COVID-19 will wait until Tuesday when the measures start? Or do you think that you’re exempted from being infected because you’re out exercising?

Sincerely truly deeply, I urge you, my friends, to think properly if doing these group activities are wise. When you plan for this last hurrah in group cycling or running, think if this is any different from a bar, dance clubs or entertainment establishments planning for their last hurrah when they were told weeks ago, that all venues including private event halls were to be closed.

How are your groups any different from the groups of party-goers? How is this group-riding or group-training any different from groups of friends sitting and eating together in close proximity in restaurants?

Think my friends, if your interest group is special and deserve an exemption, so does others. However sadly, now is not the time to pick which interest is more special than another. Now is the time for us to use our collective mind and consider the impact of our actions.

Unlike our neighbour and friends in Malaysia, our roads are not closed. We do not have to face roadblocks with the Police and armies asking where we are going and for our papers to give us the permission to move on.

Let’s not wait until we’re all mandated by law to stay inside. We’re still fairly free to move about. Use this freedom to also think and hold ourselves back from going out for that group activity; that last hurrah. This are contrary to what we must be doing. Let’s do this on our own before it’s becomes a law that we can’t.

Let’s exercise our brains as much as we are exercising our bodies. Practice emphaty. Whilst we believe we won’t get it, we could be a carrier and we don’t know it.


Maybe it’s not lockdown we want; maybe it’s self-reflection and recalibration we need

Have too much become the norm? Is the only way we humans can learn is when this disease of overabundance becomes the vehicle that asphyxiates us? While the world media covers the outcome of the outbreak – deaths and the harsh policies to try and stem it; have we considered the cause of how far and fast it spread, is us?

I was supposed to be writing the third part of my annual update. With 3 months having had passed, I would have seen the momentum for Purpose in 2020. A nice enough time to put to practice what I’ve learnt and see if these are useful.

However, with the events of COVID-19, I feel somehow compelled to write about this. Especially about the lockdowns that seem to be announced on an almost daily basis everywhere.

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10 things I learnt in 2019 as a late-stage founder

Here it is; another close of the year recap post. The second of a three-part series – my yearly highlights. Something that was started in late 2016 and has somehow become a must-do for me every year.

The first part is the annual Purpose Langkawi Report, in which I talked about the state of Purpose as a business through the activities at Ironman Malaysia in Langkawi, the Purpose Fellowship, race report and business update. A mix of everything in one.

Second is this one, where I look back and write personal insights to things that happened throughout the year.

The third part, to be written in January is about the coming year’s outlook. In January 2018, I wrote “Committed 2018“, followed by “More of the same insanity, only bigger” in 2019. Uncannily, those became my personal themes that drove me across those years.

I’ve yet to come up with what the next 2020 theme will be as, at right now, I’m still busy looking back and tying up odds and ends to make sure that the year ends up well. So here goes – 10 things I learnt in 2019 as a late-stage founder.

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Purpose Tri Suits at the 2019 SEA Games, Philippines

Here are the photos of athletes in action at the 2019 SEA Games Triathlon and Duathlon events. My heartfelt thank yous to all teams and athletes who chose to wear Purpose to glory at the Games.

Credits and sincere gratitude to photographers Marvin Manalang (AsiaTri), Fiz Said and other individuals who shared and graciously provided the approval for these images to be compiled into one album.

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Purpose at the Southeast Asian Games (SEAGames) 2019

The biennial Southeast Asia (SEA) Games has officially begun. Two years ago, if I had told you then that Purpose would be the racing kit of choice among national federations, you won’t believe me. I wouldn’t too.

Official Race Wear Singapore Triathlon and Duathlon Team
Official Race Wear Team Malaysia Triathlon and Duathlon
Official Race Wear Vietnam Triathlon and Duathlon Team

Yet, here we are. In this year’s SEA Games held in the Philippines, Purpose is worn by the national teams of Singapore, Malaysia and Vietnam. At the same time individual athletes from Indonesia – under individual agreements, will be wearing Purpose proudly as well.

A huge achievement for a still very young, 2.5 year old sportswear brand. 3 months ago when I was interviewed for a 3 minute segment on TV, I mentioned that my athletes that I dream to have wearing Purpose are those coming from this region.

Now here we are, a dream come true.

All the best to teams Singapore, Malaysia, Vietnam and Indonesia at the SEA Games.

Purpose Ironman Langkawi 2019 Report

It doesn’t get easier, you just get stronger.

Dr. Steve Maraboli

And in a blink, we’ve come to the third chapter of what is now the annual Purpose Ironman Langkawi report. One part race report, another part business update, and a third more important part – what’s next.


It was just two years ago; November 2017, that I first hosted a small convocation of people for a Purpose Appreciation Dinner. Not many knew of Purpose then apart from those that have got to know of the brand through the cycling kits which came out earlier.

In 2017 the choice for Purpose tri suits was extremely limited. Understandably, because the brand had just launched. More tri suits were being developed at that time. Hence I took the chance to take two prototypes to be race-tested in the 70.3 race. I wore one and another tester wore the second, three-quarter length version, developed for the Muslim audience. These prototypes went on to be produced into the ELITE Racing series from January 2018 onwards.

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Women Breast Cancer Awareness month

Over the past week, we ran stories of individual women, who in their own ways, are making an impact in triathlon and cycling. Read them on our Facebook, Instagram as well as on Purpose Magazine section titled Profiles in Purpose.

These culminate today, the start of Breast Cancer Awareness month.

Women have always played a big role in my life. My mum was a single mum so I grew up very attached to her. When I’m not with her, I’d spend time with my aunt. She has three daughters. My cousins. My younger years were spent with them. As I turned 14 my mum remarried, I got three sisters. All my life, I remember growing up around women.

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