2018 is going to be a big season. Not just for myself but also for Purpose.
Beyond just taking part in races for personal goals (I’ve signed up for 3 major ones so far), these are also the platforms for Purpose–regionally, and beyond. To me, events like these are the best times to know and get closest to actual users. Better than startup conferences or trend reports ever will be.
It’s an opportunity to get to know the real users. Athletes who make Purpose what it is. Seeing them in action, myself included, on the course in a Purpose is extremely heartwarming. It’s knowledge that we’re releasing products athletes believe, and trust in to help them perform. Wearing them myself (of course, I do), it’s the understanding of what can be improved upon for the next set of releases. Together, these are real-world endorsements from real people who matter.