Announcing the partnership with Triathlon Singapore. Starting with the SEA Games this year, Purpose will become the official race apparel partner and provider to Singapore’s national dua and triathlon team. After the Games, Purpose will be the official ITU kit partner for Triathlon Singapore and ITU age-group athletes for ITU sanctioned events internationally.
This marks the mark of an awesome 3-year journey for me. Many of which have been uphill. Apart from the fund-raising, which is a common issue in all startups, the biggest challenge has been in convincing others the performance, quality, value and philosophy behind Purpose.
There were many sceptics, of course. Understandably so. I’m coming into the market competing with Italian, European, American, Australian and established Asian brands with deeper history. I’m starting very late, there’s still a lot to catch up and many more people to convince.
But my goal is to make Purpose THE Singapore brand in high-tech performance kits for cycling and triathlon.
So I’m excited to be here. This is definitely something that will be celebrated. If not by everyone, by myself and the core team of Purpose key members and athletes.